Privacy Policy for Shop Sofly Vendors
Effective date: July 1, 2026
Shop Sofly Vendors ("we," "us," or "our") operates the e-commerce multi-vendor marketplace located at https://shopsoflyvendors.com/ (the "Platform"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our Platform, whether you are a customer browsing products, placing orders, or a vendor managing your store and products.
By accessing or using the Platform, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Platform.
1. Information We Collect
We collect various types of information to provide and improve our services to both customers and vendors.
A. Information You Provide to Us:
Customer Account Information: When you create a customer account, we collect your name, email address, password, and preferences.
Order & Transaction Information: When you place an order, we collect your shipping address, billing address, phone number, order details, and purchase history. Note: We do not directly store full payment card details; these are handled by third-party payment processors as described below.
Communication Information: When you contact customer support, interact with vendors, or communicate with us via email or other means, we collect the content of those communications, your contact information, and any attachments.
Vendor Application & Store Information: If you apply to become a vendor, we collect your business name, contact person, email address, phone number, physical address, business registration details, tax identification numbers, bank account information for payouts, and details about your products and services. Once approved, you provide product listings, inventory data, pricing, and store policies.
B. Information We Collect Automatically:
Device and Usage Data: We automatically collect information about how you access and use the Platform, including your IP address, browser type, operating system, device identifiers, pages viewed, referring/exit pages, timestamps, and clickstream data.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze trends, administer the Platform, track users' movements around the Platform, and gather demographic information about our user base.
Analytics Data: We may use third-party analytics tools (e.g., Google Analytics) to collect information about traffic and usage patterns on the Platform. This data helps us understand how users engage with our services and improve our offerings.
Payment Status & Fraud Prevention Data: While we do not store full payment card details, we do receive information about the status of your payment (e.g., approved, failed, refunded) from our payment processors. We may also collect data related to fraud prevention, such as device fingerprints, transaction patterns, and IP addresses, to protect against fraudulent activities.
2. How We Use Your Information
We use the information we collect for various purposes, including:
To Provide and Maintain the Platform: Operating, maintaining, and providing all features of the Platform for both customers and vendors.
To Process Transactions and Fulfill Orders: Processing customer orders, managing payments, arranging for product shipping, and handling returns and refunds.
To Manage Accounts: Creating, maintaining, and managing your customer or vendor accounts, including authentication and password resets.
To Facilitate Communication: Allowing customers to interact with vendors, enabling vendors to respond to customer inquiries, and providing customer support.
To Improve Our Services: Analyzing usage patterns, troubleshooting technical issues, developing new features, and enhancing the overall user experience.
For Marketing and Promotions: Sending you newsletters, promotional offers, and updates about products, services, or events that may be of interest to you, in accordance with your communication preferences.
For Security and Fraud Prevention: Protecting the security and integrity of the Platform, investigating and preventing fraudulent transactions, unauthorized access, and other illegal activities.
To Comply with Legal Obligations: Fulfilling our legal, regulatory, and contractual obligations, resolving disputes, and enforcing our agreements.
To Personalize Your Experience: Tailoring content, recommendations, and advertisements based on your preferences and browsing history.
3. How We Share Your Information
We may share your information in the following circumstances:
With Vendors: When a customer places an order, relevant information (e.g., shipping address, contact details, order items) is shared with the specific vendor to enable order fulfillment, shipping, and customer support. Vendors will only receive the information necessary to process and fulfill your order and handle related customer service.
With Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as:
Payment Processors: Stripe and other third-party payment gateways for processing payments.
Shipping & Logistics Providers: Companies that handle product delivery.
Hosting & Infrastructure Providers: Cloud service providers that host our Platform.
Analytics Providers: Companies that help us understand Platform usage.
Marketing & Advertising Partners: For sending marketing communications and displaying relevant ads.
Fraud Prevention Services: To detect and prevent fraudulent transactions.
Customer Support Tools: To manage and respond to your inquiries. These service providers only have access to the personal information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of your information.
For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Shop Sofly Vendors, (iii) prevent or investigate possible wrongdoing in connection with the Platform, (iv) protect the personal safety of users of the Platform or the public, or (v) protect against legal liability.
Business Transfers: In the event of a merger, acquisition, asset sale, or other corporate transaction involving Shop Sofly Vendors, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Platform of any such change in ownership or control of your personal information.
With Your Consent: We may share your information for any other purpose with your explicit consent.
4. Payment Processing
Shop Sofly Vendors does not directly store your full payment card details. When you make a purchase on our Platform, your payment information is securely processed by trusted third-party payment processors, such as Stripe. These processors are compliant with industry security standards (e.g., PCI DSS) and are responsible for securely handling your payment information. We only receive a transaction ID, payment status, and limited payment-related information from these processors to confirm your purchase.
5. Cookies and Similar Technologies
We use cookies, web beacons, and other tracking technologies to:
Remember your preferences and settings.
Enable shopping cart functionality.
Analyze Platform usage and performance.
Provide relevant advertising.
Improve security.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, you may not be able to fully experience the interactive features of the Platform.
6. Analytics
We use third-party analytics services, such as Google Analytics, to collect and analyze information about how users interact with our Platform. These services use cookies and similar technologies to collect information such as your IP address, browser type, device information, pages visited, and time spent on pages. This data is used to understand user behavior, improve our Platform's functionality, and optimize our services. You can learn more about how Google uses data when you use their partners' sites or apps at www.google.com/policies/privacy/partners/.
7. Marketing Communications
If you provide us with your email address and consent to receive marketing communications, we may send you emails about new products, special offers, promotions, or other news that may be of interest to you. You can opt-out of receiving these marketing emails at any time by following the unsubscribe instructions included in each email or by contacting us at [email protected]. Please note that even if you opt-out of marketing emails, we may still send you non-promotional communications, such as transaction confirmations, shipping updates, or security alerts related to your account or use of the Platform.
8. Vendor Responsibilities
If you are a vendor on Shop Sofly Vendors, you acknowledge and agree that:
You are responsible for complying with all applicable privacy laws (including GDPR, CCPA, etc.) regarding any customer data you receive through the Platform.
You will only use customer information (e.g., name, shipping address, email) for the sole purpose of fulfilling orders placed through Shop Sofly Vendors, communicating directly about orders, and providing customer support related to those orders.
You will not use customer data for direct marketing purposes outside of the Shop Sofly Vendors platform without explicit consent from the customer.
You will implement appropriate technical and organizational measures to protect customer data you receive from unauthorized access, disclosure, alteration, or destruction.
You will promptly notify Shop Sofly Vendors and affected customers in the event of any data breach involving customer information you have received.
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes retaining information to provide our services, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.
When your information is no longer needed, we will securely delete or anonymize it.
10. Data Security
We are committed to protecting the security of your information. We implement a variety of security measures, including technical, administrative, and physical safeguards, to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include using SSL encryption for data transmission, regular security audits, and access controls.
However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
11. Your Privacy Rights
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
Right to Access: You have the right to request a copy of the personal information we hold about you.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Erasure ( "Right to be Forgotten"): You have the right to request that we delete your personal information under certain circumstances.
Right to Object: You have the right to object to our processing of your personal information for certain purposes, such as direct marketing.
Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable law.
12. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) regarding your personal information:
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell/share about you.
Right to Delete: You have the right to request the deletion of personal information that we collected from you, subject to certain exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information (as defined by CCPA/CPRA). Shop Sofly Vendors does not "sell" your personal information in the traditional sense for monetary compensation. However, we may "share" certain data with third-party advertising partners for cross-context behavioral advertising, which may be considered a "sale" or "sharing" under California law.
Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer.
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising any of your CCPA/CPRA rights.
To exercise your California privacy rights, please contact us at [email protected] or visit our "Do Not Sell or Share My Personal Information" link [Link to a specific page or section on your website if you have one dedicated to this, or simply state that emailing [email protected] handles the request].
13. Children's Privacy
Our Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a child under 18, we will delete such information from our records. If you believe that a child under 18 has provided us with personal information, please contact us at [email protected].
14. International Users
The Shop Sofly Vendors Platform is hosted in the United States. If you are accessing our Platform from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection laws in the United States may be different from those in your country of residence. By using the Platform, you consent to the transfer of your information to the United States.
15. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Platform after any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
16. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:
Business Name: Shop Sofly Vendors Website: https://shopsoflyvendors.com/ Privacy Email: [email protected] Support Email: [email protected]